Briggs & Riley luggage brand featuring latest collections
The October 8th episode of Incentive Concepts LIVE shined a spotlight on Briggs & Riley luggage brand contributing to major efforts around sustainability. Co-hosts Andy Hudson (Director of Marketing) and Kevin Hagan (VP, Sales) were joined by Briggs & Riley Marketing VP Mike DiMola and Hayley Lawson, VP of Design for Solo New York (owned by Briggs & Riley’s parent company United States Luggage).
Lawson detailed the company’s initiatives, including a commitment to remove 40 million water bottles from landfills by 2024 and a partnership with the National Forest Foundation to plant one tree for every person who commits to its 30-Day Plastic Pledge. Lawson also shared that Solo New York recently won the Business Intelligence Group’s “Sustainability Initiative of the Year” award for its Re:cycled Collection, and provided insight into US Luggage’s push to become a Certified B Corporation.
Briggs & Riley combines customer service and sustainability
In the next segment, DiMola spoke about Briggs and Riley’s Simple As That® Lifetime Guarantee, the travel industry’s only lifetime warranty. Under the guarantee, customers can have their bags repaired free of charge at any point in their bag’s lifecycle, no proof of purchase required. The brand repairs approximately 37,000 bags worldwide each year, extending the life of each piece of luggage and keeping it out of the world’s landfills.
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DiMola also highlighted Briggs & Riley’s annual A Case For Giving event, through which customers can donate gently used luggage to help men, women, and children in need. Through the event, an estimated 5,000 pieces of luggage have been supplied to local foster agencies, health and human service organizations, and homeless shelters. Additionally, the event keeps even more bags out of landfills. Briggs & Riley is currently exploring ways to expand the event in light of the uncertain circumstances of 2020.
New corporate gifts from Briggs & Riley
To close out the episode, DiMola reflected on Briggs & Riley’s recent releases – the Delve collection, comprised of backpacks, a crossbody sling, and convertible brief perfect for daily commutes and city living, and the ZDX collection, casual but durable bags intended for road trips and weekend getaways. He also called back to the Baseline collection, the brand’s best-selling collection, citing its universal appeal and innovative features like the Outsider® handle system and CX™ compression technology.
Additionally, DiMola hinted at the forthcoming launch of Sympatico 2.0. Sympatico remains the world’s only collection of hardside luggage with CX™ compression technology, and the updated pieces will have even more exciting features. Sympatico 2.0 will be available through Incentive Concepts by early November. You can preview these corporate gifts in this interactive flipbook:
Before the launch, you can shop other Briggs & Riley luggage offerings in our 2020 Holiday Gift Guide. The Rhapsody Crossbody is prominently featured in our $180 & Under category, and both the $250 & Under and $300 & Under categories feature Delve backpacks.