Incentive Concepts Returns to In-Person Tradeshows with ASI Show® Chicago

Incentive Concepts and Custom Direct to exhibit at two booths

After a year of virtual conventions and Zoom consultations, Incentive Concepts will mark a return to in-person tradeshows at ASI Show® Chicago. ASI Show® is already one of the promotional products industry’s biggest events, but this year, it takes on even more significance as one of the first major exhibits to bring businesses, executives, and customers back together.


ASI – short for Advertising Specialty Institute – is the world’s largest membership organization serving the promotional products industry. Members have access to a plethora of resources, including sales tools, education, marketing services, and networking events. ASI Show Chicago brings all of those elements together for an impactful experience.

Taking place July 13-15 at McCormick Place, one of Chicago’s premiere convention spaces, ASI Show will feature exhibits from the industry’s top suppliers; numerous cocktail receptions and networking opportunities; an Education Day (July 13) and additional Education Power Sessions; and energetic keynote speeches from NFL legend Terry Bradshaw and Motivation Works, Inc. President Dan Thurmon.

In short, attendees will walk away from ASI Show Chicago with a deeper understanding of rewards and recognition, inspiration to transform their workplace cultures, and access to some of the most covetable rewards the industry has to offer.

Two corporate gifts booths featuring top brands

This year, attendees will have two chances to engage with us. We’re hosting separate booths for Incentive Concepts and Custom Direct, our factory direct sourcing arm.

At the Incentive Concepts booth (#1340), explore a wide-ranging selection of corporate gifts from several renowned global brands in our catalog, including high-tech earbuds and audio sunglasses from Bose, games and recreational gifts from Escalade Sports, and Hyperice’s percussion massage devices. Representatives from our team will learn about your recognition needs, share product knowledge, and explore decoration options, all to help you find the best gifting solutions.

As a bonus, those who visit our Incentive Concepts booth on July 14 or 15 can enter to win a Deluxe Grilling Apron from Broil King. These intricately crafted aprons protect you from grease and sauces while you prep your favorite foods. They’re easy to wipe clean, and they’re designed for functionality, with an integrated bottle opener and pockets for accessories and utensils.

Incentive Concepts booth staffers will also be highlighting our new Gift Boxes That Give initiative: curated sets of premium incentives, grouped by theme, with a portion of the proceeds benefiting St. Jude Children’s Research Hospital.

The team at our Custom Direct booth (#1334) will take you through our customization process, from ideas and concepts to sourcing and delivery. You’ll also get an up-close look at several stellar custom product samples.

This is a can’t-miss opportunity to connect with Incentive Concepts, learn more about our catalog of premium corporate gifts, and solidify your recognition plans for the back half of the year.

Register for ASI Show Chicago: a promotional products show

ASI Show Chicago is right around the corner. Register today and make plans to visit both the Incentive Concepts and Custom Direct booths. Visit the official ASI Show website to learn more about this year’s promotional products show. And, if you aren’t able to attend, you can still get started on your recognition plans. Contact us using the form below or call us at 888-862-9283 to discuss your incentive program.

Let us Create a Custom Solution for You

The word “Incentives” can mean different things to different people and can be confusing and even intimidating. But boiled down to its simplest terms, an incentive is anything that is designed to modify and drive behavior to an ultimate goal. Whether it’s for employees, customers, or prospects, Incentive Concepts delivers brands that will help you achieve your goals.