Introducing Custom Direct by Incentive Concepts: Trusted. Global. Sourcing.

Corporate gifts from factory direct sourcing

A name you can trust

We’re proud to announce Custom Direct by Incentive Concepts, our new direct importing arm. Through Custom Direct, companies can build brand awareness with private label and logoed products that are truly custom sourced or custom built. These customized corporate gifts will reward your hard-working employees, customers and business partners.

Custom Direct: a premium incentives product solution

Among its many benefits, Custom Direct offers a seamless, simplified process for creating branded merchandise. “Custom Direct by Incentive Concepts takes the complexity, worry and hassle out of directly sourcing product from the manufacturer,” said Incentive Concepts’ Vice President, Ted Moravec. “Our experienced sourcing team in Asia assures access to the top factories who have met the stringent requirements of some of the world’s most demanding companies.”

In short, this is factory direct sourcing from a name you can trust.

Custom Direct: a premium incentives product solution

Custom Direct is the result of a strategic alliance between Incentive Concepts and an experienced direct import team with expertise in direct sourcing and serving the needs of the premium incentives and promotional market. This importing experience combined with Incentive Concepts’ customer service expertise and capability offer an effortless alternative to the difficult world of direct importing.

During the July 2 Incentive Concepts LIVE broadcast, Ted joined Incentive Concepts’ Director of Marketing Andy Hudson to formally reveal Custom Direct.


During the livestream, they dove further into the division’s inspiration and the problems it solves.

Prior to starting Custom Direct, Incentive Concepts’ leadership recognized that customers were seeking to source directly from overseas for a variety of reasons. What many realized was an extremely complicated process; a process that involved working with unfamiliar suppliers and cumbersome systems that didn’t result in a truly custom solution. The creation of Custom Direct by Incentive Concepts addresses the benefits of direct sourcing.

From idea to delivery: a seamless corporate gifting process

Each brand’s needs are served through a straightforward, four-step process, with Incentive Concepts’ customer-focused ethos and reputation guiding the journey of seamless corporate gifting.

Each brand’s needs are served through a straightforward, four-step process, with Incentive Concepts’ customer-focused ethos and reputation guiding the journey

1. Idea
It all starts with an idea. You share your thoughts and goals with us. Then, we search for the best options to set everything in motion. Through Custom Direct, we have the ability to source thousands of customizable products that are great at home or on the go. For example:

At home
The 39″ tall Pyramid Table Heater features 9,500 BTUs to keep patio and deck guests warm on cool, crisp evenings. Our stainless steel Diamond Vacuum 9.1 oz Flask is a stylish way to ditch plastic bottles and keep drinks hot or cold during the workday or while relaxing in the backyard. The stainless steel & glass Oil, Vinegar & Sauce Set includes three 10.1 oz dispensers to help keep your kitchen essentials organized in an attractive manner.

On the go
The insulated 13L Retro Cooler is a fun, kitschy way to store drinks and perishable foods during camping and road trips. Our embroidered Travel Garment Suit & Duffle Bag provides plenty of packing space for jet-setting business executives or weekend travelers. And the Digital Auto Air Compressor comes with multiple attachments and features a digital pressure display and emergency LED flashlight, making it an essential road trip companion.

These items are just a sampling of what can be branded with Custom Direct. We’re dedicated to crafting truly custom merchandise – if you don’t see what you want, we can still make it happen.

2. Concept
The most cost-effective and visually impactful time to logo a product is at the point of manufacturing. So, once we’ve landed on the right product, we make it yours. We provide quick turnarounds for quotes, and we offer virtual customization.

3. Source
By offering access to global factory direct importing, we reduce the typical risk in the global supply chain. Every one of our factory partners meets all labor, health, safety, and environmental regulatory requirements, and they’re certified to meet the standards of the largest retail and consumer product companies. Additionally, our team on the ground inspects our factories to ensure compliance as well as timeliness and quality. Furthermore, all Custom Direct transactions happen in the U.S. – there are no overseas money transfers.

4. Delivery
Our simplified pricing includes not only customization but also shipping and all associated duties and tariffs. In short, we deliver your order when promised.

Company gifts: make an impact with confidence

Your custom products give your brand the confidence it needs to make an impact on customers and connect with them in a way that resonates.

Company gifts: make an impact with confidence

Get started with Custom Direct today

Custom Direct by Incentive Concepts is a simple, hassle-free way to take your brand to the next level. Visit our new Custom Direct page, call us at 888-862-9283, or contact us to learn more.

Let us Create a Custom Solution for You

The word “Incentives” can mean different things to different people and can be confusing and even intimidating. But boiled down to its simplest terms, an incentive is anything that is designed to modify and drive behavior to an ultimate goal. Whether it’s for employees, customers, or prospects, Incentive Concepts delivers brands that will help you achieve your goals.