Episode showcases immersive audio innovation alongside viewers’ favorite songs
As we dive headfirst into the holiday season, music will play a pivotal role in gatherings big and small. From seasonal classics to Top 40 hits, some of the most meaningful year-end moments will be soundtracked by great songs. And the best tracks deserve to be played on the best audio products – something Bose knows all about.
On Episode 85 of Incentive Concepts LIVE, “When Sound Gets Real”, a handful of special guests joined Host and IC Director of Marketing Andy Hudson to highlight several of Bose’s latest, industry-leading releases, all while paying tribute to some classic songs. It was a fun and dynamic broadcast, not only capturing the unifying spirit of music but also attracting IC LIVE’s largest live audience since the show’s 2020 debut. And for those leaders still finalizing their holiday gifting strategy, there were plenty of bold ideas to help recognize employees, business partners, and customers in impactful ways.
IC team members show the ‘strength in your soundtrack’
Andy kicked off the episode with Brian Rivolta, IC’s Senior Vice President of Business Development. Together, they highlighted some of the audience’s favorite songs, which they submitted when RSVPing for the episode. The duo was then joined by Terry Liu, Bose’s Training Program Manager, as they dove into some featured song selections.
Each clip featured a fun challenge, in which an IC team member guessed the artist and title of a viewer-submitted song – that had to be cranked up. First up was Brand Advisor Jenna Fuegner, who jammed out to Lenny Kravitz’s “Are You Gonna Go My Way” on a pair of QuietComfort® Ultra Headphones.
After the clip, Terry shared more about the QC Ultra Headphones, taking time to introduce viewers to Bose Immersive Audio, which offers listeners a multidimensional (and more natural) listening experience. He demystified the technology, pointed out the three different Bose Immersive Audio settings and their uses, and also dove into the headphones’ audio certifications and available colorways (Triple Black and White Smoke).
In the second clip, Customer Loyalty Advisor Ally Marlinghaus slipped on the QuietComfort® Headphones to boogie to “Uptown Funk” by Mark Ronson featuring Bruno Mars. (The viewer, Patty Ceranski, won a pair of her own headphones, so she can crank up her favorite tune anytime.) Terry then jumped into the details, discussing the customizable listening modes, the wind-blocking toggle, the extended battery life, and much more. He also took time to share the key differences between the QuietComfort® and QuietComfort® Ultra Headphones.
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In the third and final clip, Receiving Logistics Specialist Brendan Clayton tried out the QuietComfort® Ultra Earbuds, instantly identifying “Gloria” by Laura Branigan and singing the praises of the earbuds’ high-quality audio. The viewer, Mike Donini, took home a pair of his own to keep the jam session going.
Terry chimed in to speak about the QuietComfort® Ultra Earbuds’ CustomTune technology, which is uniquely tuned to the listener’s ear to deliver powerfully immersive sound.
In each instance, Brian also offered insights about how customers are using their Bose products in everyday life. He also shared why they resonate as the perfect event gifts, covering their wide-ranging appeal and relevance as well as the easy logistics involved in getting these rewards to event locations.
From the songs to the specs, it was a high-energy episode that was as entertaining as it was informative.
The perfect corporate gifts for the holidays
There’s still time to work these incredible Bose incentives into your holiday gifting strategy, but don’t delay. Explore our APPRECIATION IS MAGIC 2023 Holiday Gift Guide to see the products from this episode and take a peek at other Bose incentives, including the brand’s range of Bluetooth® speakers. Then, contact us right away at 888-862-9283. For a limited time, we’re offering special holiday promotions on select Bose products. Get in touch with an Incentive Concepts team member today for further details.
And if you’re planning to attend The PPAI Expo 2024, stop by our booth, where Bose will be one of our featured brands. Experience groundbreaking spatial audio for yourself and learn about ways to bring the same amazing experience to your team.