Joe Reinberg
President & CEO

Joe joined Incentive Concepts in 2006 after graduating from the University of Missouri-Columbia with a BSBA in Finance.  His father, Jeffery (who was President & CEO at the time), fittingly put Joe and his new degree to work in the warehouse.  Since then he has climbed up through nearly every department in the company while earning his MBA from the Olin Business School at Washington University in St. Louis.  He achieved his current role in late 2013 when the venture capitalist group was bought out and Incentive Concepts became entirely Family/Employee-owned.  When he’s not at work, Joe enjoys music, movies, trying new restaurants, playing hockey, and volunteering with the Friends of the St. Louis University Liver Center, Friends of Kids with Cancer, and The BackStoppers. 

Joseph Liuzza
Executive VP

Joe has been in the incentive industry for over 40 years. Prior to coming to Incentive Concepts, Joe was a corporate officer at Maritz. He has managed all aspects of purchasing and customer operations, and became one of the youngest officers.  After twenty four years he decided to join his childhood friend to grow the burgeoning Incentive Concepts.  He successfully guided its development into a multimillion dollar force in the incentive industry today.  He is well known and is greatly respected in the industry. He serves as an advisor to our company, people, and suppliers.  He is not senile – Yet, although some would argue that point!

Steve King

With 20+ years of finance and accounting experience and holding a BS in Accounting from Missouri State University, Steve joined Incentive Concepts in 2016. Steve is responsible for all financial controls including establishing company-wide objectives, policies, procedures, processes and practices. Away from the office, Steve enjoys spending time with his wife and watching his three children compete in a variety of sports and activities. He also enjoys playing golf & tennis, and participating in the men’s club at his church.  If Steve appears sleep deprived, it is due to the recent addition to his family: a Goldendoodle puppy named Elliot.